Sherwin-Willaims Prospective Campaign (Spring 2023)

For our capstone project, Sherwin-Williams challenged public relations and advertising students from Kent State to create a one-year campaign to break into the automotive industry with Krylon Automotive. In teams, we conducted primary and secondary research such as focus groups and social listening to develop & define relevant objectives, tactics and strategies for our key publics.

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As my team's account executive, I organized the team, managed workflow and facilitated client & adviser communications, and contributed to the various phases of the campaign.